Keystone

LOGO + BRANDING, PRINT, DIGITAL INTAKE FORMS

Keystone is an annual performance assessment for individuals wanting to achieve their highest potential. It is focused on personal performance. Based on the principles used for the world’s best sport performers, Keystone provides relevant and practical information along with recommendations on key factors that drive individual excellence.

The timeless identity has an exclusive feel to it with a minimal aesthetic to reflect the quality of the service and appeal to the high achieving elite target market. A keystone is the wedge-shaped piece at the summit of an arch, regarded as holding the other pieces in place. This is an integral part of the messaging - something on which everything else depends. I created a symbolic keystone in the top portion of the “O” which doubles as a brand symbol/icon.