Vanderluit and Associates

LOGO + BRANDING

Vanderluit + Associates Inc. provide professional business advice to ensure clients prosper. The firm delivers a full range of accounting services to businesses and individuals. Clients can expect reliable, accurate, and practical information delivered in plain language. 

This was a complete overhaul for their image, modernizing the brand. I created a minimal and elegant wordmark that celebrated the firm. Using an addition sign instead of an ampersand incorporated one of the basic operations of arithmetic into the wordmark - it is one of the simplest numerical tasks and is a subtle gesture to acknowledge the world of finance.